Make your website clear to people and search engines
Clear pages, documented work and direct answers form a useful foundation for discoverability.
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Give each service enough space
Explain the service, who it suits and what delivery includes. Link it to relevant work and an obvious next step for contacting you.
Show evidence from your work
For each project, describe your role and scope with genuine images. Publish numerical results only when you have supporting evidence and permission to share it.
Keep information readable
Important content should be text on the page, not only embedded in images. Useful headings, internal links and accurate descriptions help readers and search engines.
What about AI search answers?
Google says the same foundations matter for AI search features: crawl access, helpful content and discoverable text. No special file guarantees inclusion or a ranking.
Measure after launch
Review indexing, queries and pages that lead to meaningful enquiries, then improve using the results.
Source: Google Search Central — AI features and your website.